We get those 2 questions a LOT. Here is the easy answer:
As much as you can spend. It's like marketing, how much should you spend on marketing? Well how fast do you want to grow? You see, it's more about your goals than the cost.
Some companies start with a single video, others with a content plan and multiple videos. The actual price of a video also depends on the video itself.
Shortform, longform, special location requests or just an easy studio background. There are a lot of options like when you're buying a car. Ferrari or Toyota? Fast or save, modern or old-school, family or business car, etc…
So what do you want?
Well you're not alone. Our team is actually willing to help you for free in a call to find the best solution for your situation with the best price based on your goals.